“I want to hang out with my family”
During the pandemic of 2020, Appstractor Corporation CEO Paul Rosenthal, his family, and family friends wanted to stay in touch with each other.
“This seems just too complicated for me”
Like millions of others, video meeting apps were adopted by the extended Rosenthal family, who were spread across the UK, US and Israel. Paul was dismayed though how complicated some family members and friends found them. Eventually everyone was able to join a group video call, but few understood how to organize their own calls.
“I would like to play games and watch videos together with the group while video chatting”
With grandchildren bored at home and grandparents unable to go out, Paul hit on the idea that they could entertain each other by playing online games together while video chatting. Few in the family though could master on their own setting up multi-player games and video chatting at the same time.
Several almost smashed laptops and tablets later, they all gave up on the idea. "Just too hard" - plus Paul couldn't be a dedicated "Family Help Desk" as he still had his “day job”.
“Confusionless video app that everyone knows how to use”
Paul told his team at Appstractor “Poorly designed software that frustrates people makes me so angry - people shouldn’t feel they need to ask the family techie to set up a meeting or game for them. And if the family techie does need to help out, the software should make it easier, not harder.”
Together the team created Clanzy as a complete face to face meeting, chatting, entertainment and support platform for families and groups of close friends – that anyone can use.
Every feature and action in the software is rigorously analyzed and re analyzed “how would other people see this? Would they know what to do? How do we make it obvious to them what to do next?”
We use descriptive wording to tell you precisely what each button, link or icon does, so there is no confusion about what pressing it is going to do.
To make it clear to you how to achieve your desired goal, each step you need to take is clearly “signposted”, so you’re never left “wondering” what you need to press.
Advanced settings and functions are out of the way, so non-techie users are not be overwhelmed with options.